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Under the editorship of Tom Hilditch, the magazine was rebranded as PH.UK and relaunched as middle-shelf "adult magazine for grown-ups". It also began to regularly feature pictorials of female models urinating, which, until then, had been considered a defining limit of illegal obscenity as distinguished from legal pornography.Ī different approach to restoring sales was attempted by the UK version of the magazine in 1997. In 1998 Penthouse decided to change its format and began featuring sexually explicit pictures (i.e., actual oral, vaginal, and anal penetration), beginning with photos from the famed Stolen Honeymoon sex tape featuring Pamela Anderson and Tommy Lee. (There were a few times during the 70's and 80's where Penthouse was even ahead of Playboy for subscriptions and sales.) Move from softcore to hardcore pictorials and back

In addition, Penthouse attempted to maintain some level of reading content, although usually of a more sexually oriented nature than Playboy.ĭuring the 1970s and 80's and into the early 90's Penthouse was often regarded as the main rival against Playboy in terms of circulation and popularity. Simulated sex, but not penetration or male genitalia, followed then, several years later, male genitalia, including erections, could be seen. Up until 1973, the depiction of female genitalia offered fuzzy portrayals of the pudenda, without the inner labia parted, after which sharper views of the vulva were shown. Almost from the start, Penthouse pictorials showed female genitalia and pubic hair when this was considered by many to be obscene. This unreferenced section requires citations to ensure verifiability.įor many years, Penthouse fell between Playboy and Hustler in its explicitness and general attitude toward sexual depictions, with Playboy being visually softer and less focused on female genitals and with Hustler going for a raunchier look and content often consisting of toilet humor.

4.1 Lawsuit over La Costa Resort & Spa article.

3.2 Penthouse Mobile and Penthouse HDTV for cell phones.

2 Move from softcore to hardcore pictorials and back.

An April 2002 New York Times article reported Guccione as saying that Penthouse grossed $3.5 billion to $4 billion over the 30-year life of the company, with net income of almost half a billion dollars. He was once listed in the Forbes 400 ranking of wealthiest people (982 ). At the height of his success, Guccione, who died in 2010, was considered to be one of the richest men in the United States.

Although Guccione was American, the magazine was founded in 1965 in the United Kingdom, but beginning in September 1969 was sold in the United States as well. whose parent company was Penthouse International Inc. Penthouse is owned by FriendFinder Network, formerly known as General Media, Inc. Penthouse, a men's magazine founded by Bob Guccione, combines urban lifestyle articles and softcore pornographic pictorials that, in the 1990s, evolved into hardcore.